A mission statement declares the purpose of an organization and defines the reason for the company's existence. It starts with a belief in something.
"People don't buy what you do, they buy why you do it" ~ Simon Sinek ~
From: TED Talk: ' How Great Leaders Inspire Action'
Students were shown this video to inspire them to create mission statements for their product or service.
Student also came up with a company name, designed a logo, and discussed a product or service that they could sell along with a few survey questions to see if their product or service was viable.
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